Transforming Financial Futures Through Mindset

We help Australians develop healthier relationships with money through proven psychological approaches and practical financial education that creates lasting change.

Explore Our Programs

Our Journey Started With A Question

Back in 2019, I was sitting across from my third client that week who earned six figures but couldn't save a dollar. Each had different circumstances, but the same underlying issue – their beliefs about money were sabotaging their financial success.

That's when it clicked. Traditional financial advice focuses on budgets and investments, but rarely addresses the psychological patterns that drive our money decisions. We founded loraqenivax to bridge that gap.

Since then, we've worked with over 400 Australians to untangle the complex emotional relationships they have with money. Our approach isn't about quick fixes – it's about understanding why you make the financial choices you do, then building new neural pathways that support your goals.

The results speak for themselves. Clients don't just improve their bank balances; they transform how they think, feel, and act around money for the rest of their lives.

Financial consultation session showing collaborative approach to money mindset work

What Drives Our Work

These principles guide every conversation, every program, and every breakthrough we facilitate with our clients across Australia.

Mindset First

We believe lasting financial change starts in your mind, not your wallet. By addressing the root psychological patterns, we create sustainable transformation that goes beyond temporary fixes.

Real Solutions

No generic advice or cookie-cutter approaches. Every strategy we develop is tailored to your specific situation, challenges, and goals. Your money story is unique, and so is our approach.

Gradual Growth

Sustainable change takes time. We focus on building small, consistent habits that compound over months and years, rather than dramatic shifts that rarely stick long-term.

Workshop environment showing interactive money mindset education session

Why This Matters

Money touches every aspect of our lives, yet most of us never examine the unconscious beliefs driving our financial decisions. These patterns often form in childhood and can persist for decades.

When you understand and reshape these patterns, everything changes. Not just your bank account – your stress levels, your relationships, your career choices, and your ability to pursue what truly matters to you.

The Person Behind The Practice

I spent my early career as a traditional financial planner, but kept seeing the same pattern. Clients would receive perfectly sound financial advice, then somehow fail to follow through. The missing piece wasn't knowledge – it was psychology.

That realization sent me back to university to study behavioral economics and cognitive psychology. I wanted to understand why smart, capable people make choices that work against their stated financial goals.

"Your current financial situation is a direct reflection of your unconscious money beliefs. Change the beliefs, and you change everything else."

— Archer Whitfield

Today, I combine practical financial guidance with evidence-based psychological techniques. The work is deeply personal – we're not just talking about numbers, but about your deepest fears, hopes, and the stories you tell yourself about what you deserve.

Based here in Tamworth, I work with clients throughout Australia via our comprehensive online programs. Each person's journey is different, but the destination is always the same: financial freedom that comes from alignment between your values, beliefs, and actions.

Individual coaching session focused on money mindset transformation techniques

Group workshop participants engaging in financial psychology exercises